Make Your Marketing Sellable
In many practices, the marketing is the owner. At retirement, a buyer may ask whether patients will stay. Owner dependence is one factor buyers may look at.
The problem
- Only 37% of boomer owners are "very confident" their management team could take over (EPI 2025 Generational Report).
- Duran Advisors, citing Value Builder research, reports businesses that could run without the owner were valued at about 4.49 times pre-tax profit, versus 2.93 times where the owner knew every customer personally.
Those figures describe other businesses. They are not a valuation of yours.
Who it's for and what Egmer does
Healthcare and service owners nearing a sale or retirement. We shift marketing to the team: team pages, staff-bylined content, review requests naming staff, a stand-alone brand.
Packages
Sell-Ready Marketing Snapshot
$1,500 one-time
Owner-dependence review, a limited automated accessibility scan, and a 90-day team-forward plan. A high score does not mean a site is fully accessible or compliant.
An automated scan or a widget is a good starting point. Fixing the issues at the foundation, in the code, is the gold standard. This paid review is separate from the free homepage Snapshot.
Team-Forward Site
Website build from $1,997, then $100/mo
Add-ons: human accessibility audit from $1,500; Re-Audit Plan from $149/mo. An audit is not legal advice, and it does not promise any legal outcome.
Team Visibility Program
Visibility plan, $1,000/mo
Visibility plan, $1,000/mo, with team content and review requests.
Case study
A Colorado law firm whose long-time IT provider retired moved its website to Egmer. With the provider's help, it was on Egmer hosting within days of kickoff.
Let's talk
Email hello@egmermarketing.com or book a short call. You can also write through the contact page.
No legal, tax or financial advice; no promised rankings, AI recommendations, compliance or valuation.
Tyler O'Neal and Melissa O'Neal, Egmer Marketing.
Goggles On, Let's Ride!