Blogs And Articles
From simple tips to strategic deep dives, our blog is here to help you market smarter, not harder. Whether you’re just getting started or ready to scale, you’ll find practical advice, honest insights, and maybe a few Luna-approved takeaways too.
Explore Blog and Articles
Marketing on a Budget: How to Get Big Results Without Big Spending
The brutal truth? Most small businesses fail not because they lack great products, but because they think marketing requires massive budgets. Here's what the data actually shows: the most effective marketing strategies cost almost nothing—but 90% of business owners...
The Biggest Marketing Mistake Small Businesses Make (And How to Avoid It)
The counterintuitive reason why trying to serve everyone actually repels your best customers The Problem Hiding in Plain Sight Walk into any small business and ask the owner, "Who is your ideal customer?" Nine times out of ten, you'll hear: "Everyone who needs what...
The Biggest SEO Myths Small Businesses Still Believe (And What to Do Instead)
If you’re a small business owner, chances are you’ve heard a lot of advice about SEO (search engine optimization). Some of it’s helpful, but a lot of it? Flat-out wrong. The problem is, SEO feels mysterious — almost like a secret code only “tech experts” understand....
Why Marketing Is Non-Negotiable (Even When You’re Booked Solid)
Most small business owners make the same critical mistake when business gets busy: they stop marketing. If you're booked out for weeks, this feels logical. Why spend time or money on marketing when your schedule's already full? Here's the brutal truth: stopping...
7 Signs Your Website Is Costing You Clients (And How to Fix It)
Your website works around the clock—but is it working for you or against you? Here's the reality: 88% of internet users are less likely to return to a website after a poor user experience, and 75% of users judge a company's credibility based solely on website design....
Why a Website Redesign Is the Best Investment You Can Make in Your Business This Year
Your website is often the first impression people get of your business. But here's the hard truth: if it looks like it was built in 2015, takes forever to load, or leaves visitors confused about what you actually do, you're hemorrhaging potential customers every...
The 3 Marketing Activities Every Small Business Should Do Weekly
Picture this: It's Sunday evening, and you're mentally preparing for another packed week. Customer appointments, inventory, invoices, and that office leak that still needs fixing. Marketing? That's somewhere between "when I get a minute" and "maybe next month." ...
The 15-Minute Marketing Plan for Busy Entrepreneurs
Stop Losing Customers While You're Too Busy to Market Here's a painful truth: Right now, while you're drowning in day-to-day operations, your competitors are capturing the customers who should be calling YOU. Every day you skip marketing is another day potential...
Why Successful Businesses Never Stop Marketing (And Neither Should You)
The Success Paradox Every Small Business Owner Faces Your chiropractic clinic has a three-week waitlist. Your plumbing trucks are booked dawn to dusk. Your therapy practice is referring overflow clients to colleagues. Success, right? Not quite. Here's what many...
How to Create a Marketing Plan That Doesn’t Collect Dust
Raise your hand if you've created a marketing plan, felt awesome about it for a week… and then forgot it existed. Don’t worry—you’re not alone. Most marketing plans are too complex, too rigid, or too disconnected from reality. They become more binder decoration than...